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Tags : program



Telus has recently launched a new trade-in program to encourage customers to recycle their unused devices, offering up to $200 in value. The program is relatively simple ? you can trade in up to 3 devices, for a maximum combined value of $200. You can use that ?credit? towards the purchase of a new device or accessory, though you must renew or activate a new account when doing so. The program is applicable to cell phones, mobile internet sticks and portable hotspots, but doesn?t currently extend to tablets, unfortunately.

In the press release, Telus mentioned they commissioned a survey to find out what Canadians do with their old devices. The results came in with 61% of Canadians saying they have between one and five old or unused cell phones laying around at home. This is a smart offering from Telus and eRecyclyingCorps in their collaborative effort, hopefully the appropriate value is given to those who want to take advantage!


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Mobilicity is looking for another growth spurt, and has introduced a referral program aimed at promoting Multi-Month plans. For each person you refer who signs up for a Multi-Month plan (3, 6, 9, 12 month options), you'll receive anywhere from $10-$30 as a credit applied to your "My Wallet" account. Your friend can also receive a credit, if they sign up for the $35 or $45 plans, they will get anywhere from $10-$15. To really make this a great opportunity, they are allowing each customer to refer as many people as they want/can, with no limit to the number of credits.

In order to take advantage or the program, the person you referred must provide your name, phone number, and e-mail address when signing up in-store, and 8-10 days later you should see the credit deposited into your account. They are also offering a few prized for the top 3 referrers, including a PlayBook, free Mobilicity service, and a $250 Prepaid gift card.


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With Telus revamping their hardware upgrade program quite some time ago, and Rogers recently following suit, it doesn't come as much of a surprise that Bell is doing the same. Telus and Rogers have stepped up to offer early upgrade options for those who can't wait the full 2+ years to get another device at a discounted cost, and Bell's new program is looking similar.

According to recently leaked information, Bell will be making the changes tomorrow, May 22nd. The leaked document shows that "Select clients will have the opportunity to upgrade early by paying a fee on their Bell Mobility monthly invoice." They go on to say that the early upgrade fee will be calculated based on their eligible hardware upgrade date and can be paid either monthly or in one lump sum. Unfortunately the monthly option won't be available at launch, but should be active shortly afterwards. The monthly payment option is unique in Canada for device upgrades, and will hopefully be the center of Bell's focus when marketing this new program.

In addition to early upgrade eligibility being introduced, the document also makes mention of an "Eligible for Special Hardware" option. Basically, select clients will be able to upgrade to a device from a pre-determined list of special hardware. No word yet on what makes a customer eligible for this special early upgrade, but it's bound to have something to do with revenue generated and the type of device you own.


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Rogers is getting set to launch their Early Hardware Upgrade Program in just under a week, on Thursday, May 5th. The program, which will allow customers to upgrade to a new device early for an additional fee, is very similar to Telus' early upgrade process. Here's how it works:

Customers who wish to upgrade early will pay $10-$20 for each month remaining until they would officially be eligible, in addition to the standard upgrade cost of the device. Exactly how much you pay for each remaining month depends on what type of device you currently have, and Rogers breaks them down into three categories; 1) voice or quick messaging devices, 2) feature devices, tablets, and smartphones, and 3) premium devices (including iPhone and BlackBerry Torch). Those with voice/QMD handsets will be charged $10 for each remaining month, while smartphone/tablet users will pay $15, and premium device users will pay $20 for each remaining month. If the contract-free price for the device comes in lower than the early upgrade costs, you will pay the lesser of the two.

For example, if you have a BlackBerry Bold 9700 and have had it for 18 months, you would pay $15 (early upgrade charge) x 6 (months remaining until standard 24-month eligibility), in addition to the normal 3-year price of the device you're upgrading to. So, you would pay $90 + the upgrade cost of the device.

One more detail was revealed in recently leaked screenshots, stating "we are also changing the standard HUP wait period, which will now vary from 18-30 months depending on the customer's current device." While the early upgrade program comes as great news, this extra little bit is vague and could be a bad thing for some people. Rogers currently has a 2 year waiting period for upgrade eligibility, so this means some people will have to wait an extra 6 months, or at least pay 6 months more of early upgrade costs. Others may benefit from it however, reaching eligibility 6 months earlier than they currently would. We'll be sure to let you know once more details become available.


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Telus has introduced a couple new policies recently that could result in customers getting upgrades sooner, and seeing lower, more proportionate early cancellation fees. The new hardware upgrade program introduces an Early Device Upgrade fee, which is calculated based on the type of the device you last received, in addition to the number of months remaining on your contract.

Here's how the upgrade fee is calculated:

Voice or Feature Phone - $5 x number of months remaining in contract. Includes standard flip phones, sliders, non-data devices
Smartphone or Feature phone (with minimum data commitment) - $10 x number of months remaining in contract. Includes BlackBerry, Android, and Windows Phone 7 devices
Premium Device - $15 x number of months remaining in contract. Includes iPhones

Here's the example provided on the Telus website:

Pat has an LG Keybo and wants to upgrade to an HTC Desire. He has 15 months left on his contract. What does Pat pay to upgrade?

Pat pays $75 (15 months x $5) in addition to the new device cost ($79.99)

There are a couple of rules that come along with this new upgrade program, like that you must complete at least 6 months of your current contract before being eligible for upgrade at all, and customers on the Credit Limit Program are no eligible for any early upgrade offer.

The cancellation policy is also based on which device you last received, but is more specific. Essentially, your early cancellation fee is calculated using the exact discount you received on your last device, and the time remaining on your contract. There is also a $50 admin fee for non-Quebec customers. It's important to note that this new cancellation fee policy applies only to customers who activated or renewed on or after November 21st, 2010. Other customer who wish to cancel would still have to pay $20 x the number of months remaining on their contract.

Here are some examples of how the policy works:

At activation, the customer receives a $400 discount on a 36 month service term. After 20 months, their cancellation fee will be:
Monthly pro-rated discount = $400 / 36 months = $11.11/month
Remaining discount = $400 - ($11.11 x 20 months) = $177.76
Non-Quebec: Total Cancellation fee = $177.76 + $50 Admin fee = $227.76
Quebec: Total Cancellation fee = $177.76

So there you have it, two new policies coming out of Telus. What do you think about the new early upgrade program? What about the new cancellation policy?


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We expect Mobilicity to launch in another few cities by the end of November, and so it doesn't come as much of a surprise that they have extended their Friends and Family program to November 30th, giving access to this plan to many others in the first couple weeks of launch. The Friends and Family pricing will get customers who know a Mobilicity employee the $45 plan for just $30/month, or the $65 plan for just $40/month. Stay tuned for more information regarding the Edmonton and Vancouver launches!


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The three major carriers each have some type of handset protection or replacement program, and Sasktel has joined in offering a Wireless Sevice Protection Plan of their own. The plan will cost customers either $6 or $7 monthly, depending on the value of their device, and covers accidental damage, loss, theft, and malfunction (after the manufacturers warranty expires), however normal wear and tear and cosmetic damage are not covered. Customers who pay for this additional service can make up to two claims per year, but will still be responsible for a deductible ranging from $75 - $225 in order to get a replacement handset.


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WIND Mobile has recently launched the BlackBerry Curve 3G 9300, which features a 2.4" (320 x 240) display, 2MP camera, and runs OS 5 at launch, but will be upgradable to OS 6 soon. It also features an optical trackpad, Wi-Fi, bluetooth, and GPS, and can hold up to 32GB with a microSD card. The Curve 3G has been available from other carriers for some time now, but it's always good to see WIND expanding on their device line-up. The Curve 3G 9300 is available now, for $290 contract-free, and will apparently be available through WIND upcoming tab program, though no definite information yet on when that will launch.


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In mid-late October, we let you know that Rogers had made some unfavourable changes to their hardware upgrade program, setting eligibility to 30 months (2.5 years). Shortly afterwards, however, it seems as though the revised the HUP policy, bringing it back down to 24 months. This is great news for Rogers customers, and one can only wonder why they switched it back so quickly! Speculation is, though unconfirmed, that a large number of customers made their opinions on the change known to Rogers, leaving them with very little choice but to revert to the old eligibility policy. Good move Rogers, keep listening to your customers!


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We recently let you know that new entrant Mobilicity confirmed plans to expand to Edmonton and Vancouver in November, and now it seems Ottawa can be added to that list. No word yet on exactly when the networks will go live in any of these 3 cities, but we also received word that Calgary and "southern Ontario" would be coming as well, but at a later time than Edmonton, Vancouver, and Ottawa. Hopefully we'll see these 3 cities go live by November 7th so residents can take advantage of the Friends and Family program that expires on that day. Keep expanding, Mobilicity!


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