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Rogers is getting set to launch their Early Hardware Upgrade Program in just under a week, on Thursday, May 5th. The program, which will allow customers to upgrade to a new device early for an additional fee, is very similar to telus' early upgrade process. Here's how it works:
Customers who wish to upgrade early will pay $10-$20 for each month remaining until they would officially be eligible, in addition to the standard upgrade cost of the device. Exactly how much you pay for each remaining month depends on what type of device you currently have, and Rogers breaks them down into three categories; 1) voice or quick messaging devices, 2) feature devices, tablets, and smartphones, and 3) premium devices (including iPhone and BlackBerry Torch). Those with voice/QMD handsets will be charged $10 for each remaining month, while smartphone/tablet users will pay $15, and premium device users will pay $20 for each remaining month. If the contract-free price for the device comes in lower than the early upgrade costs, you will pay the lesser of the two.
For example, if you have a BlackBerry Bold 9700 and have had it for 18 months, you would pay $15 (early upgrade charge) x 6 (months remaining until standard 24-month eligibility), in addition to the normal 3-year price of the device you're upgrading to. So, you would pay $90 + the upgrade cost of the device.
One more detail was revealed in recently leaked screenshots, stating "we are also changing the standard HUP wait period, which will now vary from 18-30 months depending on the customer's current device." While the early upgrade program comes as great news, this extra little bit is vague and could be a bad thing for some people. Rogers currently has a 2 year waiting period for upgrade eligibility, so this means some people will have to wait an extra 6 months, or at least pay 6 months more of early upgrade costs. Others may benefit from it however, reaching eligibility 6 months earlier than they currently would. We'll be sure to let you know once more details become available.
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