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Bell launching new early-upgrade program tomorrow, May 22nd?

With telus revamping their hardware upgrade program quite some time ago, and Rogers recently following suit, it doesn't come as much of a surprise that Bell is doing the same. telus and Rogers have stepped up to offer early upgrade options for those who can't wait the full 2+ years to get another device at a discounted cost, and Bell's new program is looking similar.

According to recently leaked information, Bell will be making the changes tomorrow, May 22nd. The leaked document shows that "Select clients will have the opportunity to upgrade early by paying a fee on their Bell Mobility monthly invoice." They go on to say that the early upgrade fee will be calculated based on their eligible hardware upgrade date and can be paid either monthly or in one lump sum. Unfortunately the monthly option won't be available at launch, but should be active shortly afterwards. The monthly payment option is unique in Canada for device upgrades, and will hopefully be the center of Bell's focus when marketing this new program.

In addition to early upgrade eligibility being introduced, the document also makes mention of an "Eligible for Special Hardware" option. Basically, select clients will be able to upgrade to a device from a pre-determined list of special hardware. No word yet on what makes a customer eligible for this special early upgrade, but it's bound to have something to do with revenue generated and the type of device you own.


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