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Tags : marketing



With Telus revamping their hardware upgrade program quite some time ago, and Rogers recently following suit, it doesn't come as much of a surprise that Bell is doing the same. Telus and Rogers have stepped up to offer early upgrade options for those who can't wait the full 2+ years to get another device at a discounted cost, and Bell's new program is looking similar.

According to recently leaked information, Bell will be making the changes tomorrow, May 22nd. The leaked document shows that "Select clients will have the opportunity to upgrade early by paying a fee on their Bell Mobility monthly invoice." They go on to say that the early upgrade fee will be calculated based on their eligible hardware upgrade date and can be paid either monthly or in one lump sum. Unfortunately the monthly option won't be available at launch, but should be active shortly afterwards. The monthly payment option is unique in Canada for device upgrades, and will hopefully be the center of Bell's focus when marketing this new program.

In addition to early upgrade eligibility being introduced, the document also makes mention of an "Eligible for Special Hardware" option. Basically, select clients will be able to upgrade to a device from a pre-determined list of special hardware. No word yet on what makes a customer eligible for this special early upgrade, but it's bound to have something to do with revenue generated and the type of device you own.


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The Canadian new entrants have been making the news a lot lately, which is undoubtedly a good thing for them from a marketing and advertising perspective. Public Mobile has recently extended their Greater Toronto Area coverage zone to include Mississauga, which is great news for both existing customers, and those who live in the area who have may be interested in signing up. In addition to the zone stretch to Mississauga, Public Mobile is apparently working on expanding the network to Brampton by the end of the year as well, reaching even more potential customers and increasing coverage for existing ones. It's always good to see carriers working at offering more to customers, so kudos to Public Mobile on this one!


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We recently filled you in on the known details of Rogers new brand Chatr, and have more information available for you! Offering up unlimited plans and affordable, contract-free devices, Chatr Wireless aims to compete with Wind Mobile, Mobilicity, and Public Mobile directly. According to internal training documents, "zones" at launch will include Toronto, Calgary, Vancouver, Edmonton, and Ottawa, though maps also included in the material suggest coverage spanning through Quebec and into the east coast.

Marketing based on the reliability of the service, since the service will be using an existing network, Rogers claims this new brand will be able to offer fewer dropped calls, better reception, and one low monthly fee for unlimited talk and text compared to competitors.

Scrapping activation fees with Chatr, customers will purchasing a SIM card, and can choose between 2 plans.Though pricing is yet to be confirmed, it seems as though the first plan will be Unlimited Talk for $35 which will offer unlimited in-province calling and 50 outgoing SMS (unlimited incoming). The second plan, Unlimited Talk & Text is rumoured to be $45, and offers unlimited talk across Canada, along with unlimited SMS to and from Canada and the U.S.A. Keep in mind that these are "in-zone" rates, so customers roaming would be subject to additional fees.

Lastly, the training material leaked shows at least four handsets at launch:

The essential - Nokia 1661 - $49.99 The slider - Nokia 2680 - $89.99 The flip - LG GB125R - $69.99 The QWERTY - Samsung Gravity - $149.99

Apparently Chatr Wireless will be launching within the coming weeks, with training already well underway.


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March is the month of security at Fido and Rogers, but an employee must?ve forgotten about it. A user by the name of FidoMarketing leaked this lineup for Q2. This includes leaks for both handsets and plans.

? BlackBerry Pearl 9100 ? May 4th
? LG GW300 ? April 13th
? Nokia 3710 ? May 18th
? Nokia X3 ? May 18th
? Novatel Wireless MC988DF 28.8mbps ? May
? Sony Ericsson Aspen ? June

In terms of plans, Fido UNO, Fido?s UMA service, will be discontinued as of June 1st. Subscribers will have their service grandfathered. Also, a new CarryOver Minutes plan (not available to City Fido or corporate customers) will be introduced which allows one to accumulate rollover minutes over 6 months.

Data plans will also get a bit of a change with news plans to compete with the industry?s new players

? $15 ? Unlimited Email and IM for Blackberry
? $15 ? 100MB/100MB BIS (retention only)
? $25 ? 500MB/500MB BIS
? $30 ? 1GB/1GB BIS
? $40 ? 2GB/2GB BIS
? $40 ? 3GB (rentention only)
? $50 ? 5GB
? Internet stick $50 ? 15GB (retention only)
? $80 ? 8GB
? $150 ? 15GB
All we need is to wait and see if this leak is official or not. Q2 is only a couple of weeks away?


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Rogers have publish a press release to say they will offer 2 new Smartphone powered by the Google Android platform. This 2 new Smartphone are build by HTC, the HTC Dream and the HTC Magic. Google Android includes access to Google Search, Google Maps, Gmail and other Google apps. No exact price for the moment but the date of launching is next June 2nd.

"Who else but Rogers would be the first carrier to offer Canadians the first chance to join the mobile revolution with a choice of not one, but two, handsets powered by the Android platform?", said John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. "The HTC Magic offers a responsive touch screen and the HTC Dream delivers both a touch screen and a slide out QWERTY keyboard. Both devices offer outstanding wireless internet search capabilities and a full suite of applications that run two times faster on Canada's fastest mobile network."

www.rogers.com/revolution


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Telus who have announced few week ago the HTC Touch Diamond announce now the release date. This date is the 14th august ( 5 day after the HTC Touch Dual of Bell Mobility). Telus is the first provider in North America to sale the HTC Touch Diamond. The HTC Touch Diamond have a 3.2 mega pixels camera, a 2.8 inches VGA screen and run under Windows Mobile 6.1. The HTC Touch Diamond has also a Wifi connection, a built-in GPS and a 1340 mAh battery for 4 hours in call mode.

"Each TELUS client has specific communications needs and by offering a comprehensive selection of smartphones, we believe that they will find the communication tool that best suits their individual lifestyle," said Tammy Scott, vice-president, Marketing Communications at TELUS. "What better way to demonstrate our commitment to our TELUS clients than starting our new campaign by introducing the new attractive, fun and affordable HTC Touch Diamond."

"HTC is thrilled to debut the HTC Touch Diamond for the first time in North America with TELUS. This brings a new dimension to touchscreen smartphones where style and innovation are front and center and customers can easily stay connected to what matters most," said Jason Mackenzie, vice president of HTC America. "Combined with TELUS' high-speed EVDO Rev A network, customers will enjoy one-touch access to the Internet unlike anything available on the market today."


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Aliant, a telecommuncaiton company based in Atlantic, have announced a new offer, for her customers. When you activate a Internet plan you can buy a Apple MacBook in the same time and pay this laptop in you Internet mouthy bill. Before that, Bell offer Dell laptop and HP laptop but with a big moutnhly bill and a 3 years agreement this offers are not vert good. This offer can be good for anyone have not computer and want beginning on Internet without complication with Internet and a computer.

"Today, we are proud and excited to be the first service provider to sell an Apple notebook with Internet service," said Heather Tulk, senior vice president of marketing for Aliant. "We've been helping Atlantic Canadians get online with the latest computers for over three years now. It's because of our customers' feedback that we're now offering this popular MacBook exclusively to Aliant Internet subscribers." The MacBook, with a 2.0GHz Intel Core 2 Duo Processor, 1 GB Memory and 120 GB hard drive is available now for Aliant Internet customers for as low as $47/month over 36 months.


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This is the first time TELUS has presented the annual award, which will provide $50,000 each year in performance bonuses to National Team and other athletes entered by the CSF into major competitions.

"TELUS has a long-term commitment with the CSF to ensure the ongoing development and future success of young boarders across the country," said Steve Podborski, executive director of TELUS Sport Marketing. "TELUS is proud to give our Canadian athletes a boost, and we're happy these cash awards will help our country's elite snowboard athletes focus on winning rather than fundraising as they continue driving for the podium."

Athletes receiving awards include Maelle Ricker of North Vancouver; Jasey-Jay Anderson, Mont Tremblant, QC; Drew Neilson, North Vancouver, B.C.; Rob Fagan, Cranbrook, B.C.; Tom Velisek, Squamish, B.C.; Dominique Maltais, Montreal, QC.; Derek Wintermans, Vancouver, B.C.; Mike Robertson, Canmore, AB; Ryan Hickey, North Bay, ON; Matt Morison, Burketon, ON; Brad Martin, Ancaster, ON; Jeff Batchelor, Oakville, ON; Crispin Lipscomb, Whistler, B.C.; Sarah Conrad, Halifax, NS; Neil Connolly, Whistler, B.C.; Ryan Rausch, Vancouver, B.C.


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Today, Telus have announced provide new device the LG Venus. This device is a touch screen with a keyboard and its offer in exclusivity at Telus. In the first time the LG Venus in Black and in a second time at spring in Pink. All SPARK plan are to work with this device like as TV, radio, music and more.

"LG is excited to launch our LG VENUS Touch phone in Canada with TELUS. Canadians looking for style and state-of-the-art technology will love this phone," said, Andrew Barrett, vice-president of Marketing, LG Electronics Canada. "With the release of the LG VENUS, Canadians will be able to experience touch technology while they listen to their favourite songs and view videos, all packaged in a very attractive two-screen design."


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Rogers have announced too this morning the launch of the Lg VU in Canada early in May 2008. The LG Vu is a touch screen device with a nice big screen for use a full HTML browsing. This device include too a 2 mega pixels camera and support HSPA network of Rogers. This device work too with Vision Plan like Video on request, Radio on request, Mobile Tv and Rogers Music Store.

"As the leading wireless carrier in the country, Rogers Wireless prides itself on offering our customers the latest innovations and best selection of handsets," said John Boynton, SVP and Chief Marketing Officer, Rogers Wireless. "The perfect mix of design and technology powered by our 3G high-speed network, makes the LG VU a truly formidable device for gadget enthusiasts and style lovers alike."


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