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With Telus revamping their hardware upgrade program quite some time ago, and Rogers recently following suit, it doesn't come as much of a surprise that Bell is doing the same. Telus and Rogers have stepped up to offer early upgrade options for those who can't wait the full 2+ years to get another device at a discounted cost, and Bell's new program is looking similar.

According to recently leaked information, Bell will be making the changes tomorrow, May 22nd. The leaked document shows that "Select clients will have the opportunity to upgrade early by paying a fee on their Bell Mobility monthly invoice." They go on to say that the early upgrade fee will be calculated based on their eligible hardware upgrade date and can be paid either monthly or in one lump sum. Unfortunately the monthly option won't be available at launch, but should be active shortly afterwards. The monthly payment option is unique in Canada for device upgrades, and will hopefully be the center of Bell's focus when marketing this new program.

In addition to early upgrade eligibility being introduced, the document also makes mention of an "Eligible for Special Hardware" option. Basically, select clients will be able to upgrade to a device from a pre-determined list of special hardware. No word yet on what makes a customer eligible for this special early upgrade, but it's bound to have something to do with revenue generated and the type of device you own.


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Rogers is getting set to launch their Early Hardware Upgrade Program in just under a week, on Thursday, May 5th. The program, which will allow customers to upgrade to a new device early for an additional fee, is very similar to Telus' early upgrade process. Here's how it works:

Customers who wish to upgrade early will pay $10-$20 for each month remaining until they would officially be eligible, in addition to the standard upgrade cost of the device. Exactly how much you pay for each remaining month depends on what type of device you currently have, and Rogers breaks them down into three categories; 1) voice or quick messaging devices, 2) feature devices, tablets, and smartphones, and 3) premium devices (including iPhone and BlackBerry Torch). Those with voice/QMD handsets will be charged $10 for each remaining month, while smartphone/tablet users will pay $15, and premium device users will pay $20 for each remaining month. If the contract-free price for the device comes in lower than the early upgrade costs, you will pay the lesser of the two.

For example, if you have a BlackBerry Bold 9700 and have had it for 18 months, you would pay $15 (early upgrade charge) x 6 (months remaining until standard 24-month eligibility), in addition to the normal 3-year price of the device you're upgrading to. So, you would pay $90 + the upgrade cost of the device.

One more detail was revealed in recently leaked screenshots, stating "we are also changing the standard HUP wait period, which will now vary from 18-30 months depending on the customer's current device." While the early upgrade program comes as great news, this extra little bit is vague and could be a bad thing for some people. Rogers currently has a 2 year waiting period for upgrade eligibility, so this means some people will have to wait an extra 6 months, or at least pay 6 months more of early upgrade costs. Others may benefit from it however, reaching eligibility 6 months earlier than they currently would. We'll be sure to let you know once more details become available.


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We recently let you know that Bell was preparing to launch the HTC HD7 in just a few short days, but for those who can't wait until the February 10th release date, we have some leaked pricing to share. The HD7 will cost $99.95 on a 3 year term for both new customers and existing ones eligible for a full upgrade. Outright pricing is set to be $599.95, but some discounts can be applied for existing customers with partial upgrade eligibility.

The HTC HD7 features a 4.3" (480x800) display, 5MP camera with dual-LED flash and 720p video recording, and connectivity options including Wi-Fi, bluetooth, and GPS. The HD7 is a great device for gaming and media, so if you're thinking of Windows Phone 7, this is definitely one to consider.


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In mid-late October, we let you know that Rogers had made some unfavourable changes to their hardware upgrade program, setting eligibility to 30 months (2.5 years). Shortly afterwards, however, it seems as though the revised the HUP policy, bringing it back down to 24 months. This is great news for Rogers customers, and one can only wonder why they switched it back so quickly! Speculation is, though unconfirmed, that a large number of customers made their opinions on the change known to Rogers, leaving them with very little choice but to revert to the old eligibility policy. Good move Rogers, keep listening to your customers!


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Rogers has recently implemented changed to their hardware upgrade program, changing eligibility from 24 months to 30 months (2.5 years), news that has been confirmed via Customer Care as well as RogersBuzz on Twitter. It doesn't come as much of a surprise since other carriers have similar timelines for upgrading devices, but it definitely isn't great news for those of us who like to switch up their devices and stay on top of the market. According to Rogers employees, some customers may be eligible for upgrades before the 30 month mark, though no guidelines or HUP structure is available to consumers. Additionally, the change won't affect the current iPhone upgrade program, so it looks like some customers may still be in the clear on this one.


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Rogers has officially announced iPhone 4 pricing both on and off contract, in addition to the full list of early upgrade eligibility details. The iPhone 4 is launching this Friday, July 30th, and will be available for $159/$269 for the 16GB/32GB models on a 3 year term, or $649/$749 contract-free. The discounts for early upgrades range from $250 - $480, and to meet the minimum eligibility criteria you must not have done a hardware upgrade since June 7th, 2010.

In addition to the pricing and eligibility, Rogers has also announced they will be bringing back the $30/6GB data package, which will be available until September 30th of this year. They will also be offering up an iPad sharing plan, which costs an extra $20, allowing users to share the 6GB of data between both devices.




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With the Canadian launch of the iPhone 4 only a few days away, excitement is growing and details are finally starting to pop up. Rogers has posted their early upgrade details internally, which customer service representatives have began communicating to customers as early as this past weekend. This year, Rogers and Apple will be extending upgrade eligibility to all customers who got their last upgrade before June 1st, 2010, regardless of their current device. No word yet on how the subsidization will work, but it's definitely good news to hear all Rogers customers will be eligible. Just a quick reminder, the iPhone 4 launches Friday, July 30th in Canada!


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A few days ago Rogers dealers and employees began receiving specification/pricing sheets for the BlackBerry Pearl 3G, branded with an effective date of May 26th, 2010. With this information officially released, stock should be filling up for both retail and direct fulfillment outlets any day now, with some already received shipments.

The BlackBerry Pearl 3G 9100 maintains the familiar Pearl shape, staying compact with a 20-key QWERTY Suretype keyboard, but adding the optical trackpad. It features a 360x400 display, 3.15MP camera, 624MHz processor, and 256MB of internal memory, which is expandable up to 32GB via microSD. This new handset developed by RIM supports 3G network connectivity, as well as Wi-Fi (b, g, and n - a first for BlackBerry devices) and bluetooth, making it one of the most feature-filled BlackBerry handsets released to date.

The BlackBerry Pearl is officially available now through Rogers, and costs $49.99 on a 3 year term, or $449.99 outright. We've also received word that Rogers will be offering the device for $29.99 with a 3 year contract as a promotion, however no word on how long that pricing will be effective for, or the exact eligibility criteria.


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